Ranking in Netflix’s “Top 10” list, The Social Dilemma focuses on various ways social media and tech companies have manipulated human psychology to rewire the way we think and act in society. While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.

What is The Social Dilemma?

The Social Dilemma is a Netflix documentary, released in September 2020 that caused a stir on the use and impact of social media on its users. Ranking in Netflix’s “Top 10” list, the documentary focuses on various ways tech companies have manipulated human psychology to rewire the way we think and act in society through social media

Consisting of a series of interviews with Silicon Valley engineers who all played a role in designing these technologies, such as Facebook, Pinterest and Twitter, along with various other tech and psychology experts, viewers are given an eye-opener into a world that many may not understand.

While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.

Created by a technology boom, the digital age has resulted in rapid growth in communications, global markets and economic activity, changing the way we interact and communicate with people.

However, according to the Facebook rebuttal, rather than offering viewers a more nuanced look at technology, the documentary instead gives a more distorted view on how social media platforms work to create difficult and complex societal problems, burying the substance in sensationalism.

While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.

 

On the bright side

With so much data available online, there’s no doubt that all of that data will be analysed and this is exactly what machine learning does. Machine learning is a computer’s ability to track and analyse our user’s behaviour on social media, whether it’s likes, shares, comments or tweets. By doing this, it gives businesses a head start in anticipating their customer’s needs more easily.

 

What does this mean for your business ?

Creating powerful opportunities for many businesses, digital ads can be seen everywhere online. With more people spending their time online, advertising your business across multiple channels is a great way of grabbing a user’s attention. A strategic advertising campaign will not only boost your brand’s awareness but also increase sales that will potentially grow your customer base and foster brand loyalty. Focused on providing information on your products to potential customers, an effective advertising campaign is targeted to the desired audience, in hopes that they will find your business of value.

 

How we can help you and your business?

We bring value to your customers when we advertise your business. Using display banners and banner ads across our extensive publishing network, we’re able to give your business the exposure it needs in order to grow and sell certainty in its services. Created with the aim of targeting your desired audience, we’re able to create ad campaigns that give your brand exposure to new and existing markets that are likely to click through and land on your page, increasing your traffic and brand awareness. While there are mixed reviews on social media and its impact on society, we believe that social media is more than just likes and shares. It creates opportunities for businesses like yours to get their foot in the door in the digital world.

Go digital, contact us today and create more opportunities for your business to thrive online.