Now more than ever, having a website for your business is non-negotiable when establishing or strengthening your brand’s online presence and credibility. And it doesn’t have to be an expensive or time consuming task.
Your website allows your audience to find information on your business’ accomplishments, brand values, products and services. Unfortunately, just having a website isn’t enough. You need to have a website that is user-friendly, responsive and Search Engine Optimised (SEO) before you can monetise it.
What does this mean?
Monetising your website simply means that the existing traffic on your website will be converted into revenue.
Can Volt Africa help me monetise my website?
Yes, we can. The first step is doing a website audit. Once we’ve established whether your website has consistent traffic and is visible to your intended audience, we’re able to use the necessary tools and resources to unleash the commercial potential of your website.
How will we do this?
We use the following methods:
Pay Per Click (PPC) Advertising
Considered as a staple in the world of digital marketing, PPC is a form of advertising that generates revenue every time a viewer clicks on an advertisement banner. It’s fairly simple to understand: Businesses who implement PPC advertising pay a fixed amount for each click that lands on their ad. One of the most common tools used for PPC advertising is Google Adwords. Google Adwords essentially allows advertisers to bid on specific keywords, allowing them to appear in the search engine results so they can get more clicks.
Cost Per Impression (aka Cost Per Thousand)
Cost Per Impression refers to the rate that an advertiser has agreed to pay for every 1000 views for an advertisement. Unlike with PPC advertising, the advertiser doesn’t have to pay for every click the ad gets but instead only pays for every new appearance the ad makes in front of the customer.
Implementing industry-standard methods such as banner advertising through Ad Exchange means we’re able to expose your brand to your targeted audience, eventually turning that traffic into revenue.
We have access to an extensive publishing network, with a reach of over 8 million users. We’re able to implement methods such as display and banner advertising which enables us to identify your target audience and help your website reach its highest commercial potential.
Maximise your revenue and create a passive income from your website with Volt Africa today!