In an impersonal digital world, consumers are craving personality and connection, when it comes to the content we consume, video content is amongst the top. With the ability to grab an audience’s attention within a matter of seconds, video marketing has become a key player in businesses marketing strategies.

Due to its versatility and engagement, there’s no doubt that today’s consumers prefer audiovisual content over text-based content. With a total of 90% of customers stating that product videos influence their buying decisions, implementing an effective video marketing strategy not only gives your brand the competitive edge it needs to survive but also influences your audiences buying decisions.

So why implement a video marketing strategy?

While video marketing isn’t a new concept, thanks to social media, the way we create and edit videos have become more creative. Accessible to anyone with internet access, videos can be produced and watched across multiple platforms such as Twitter, Instagram, Facebook and Youtube.

When it comes to marketing your business, consumer trust is the foundation of all your conversions and sales, by creating content that is not only entertaining but also accurate, you’ll be able to build that trust through your videos.

Just by creating videos alone, you’ll instantly increase your brand’s SEO search engine ranking and conversion rate by up to 80% when your video is located on the landing page. However, in terms of practicality, short creative videos that align with your brand’s values, products and mission can help you stand out from the crowd.

How can Volt Africa Help?

Through the use of industry-lead software, our team of videographers and video editors in pre and post-production are able to implement innovative cinematic techniques that can help you grow your revenue 49% faster than those who don’t use video.

With a total of 87% of online marketers using video content, our team of experts can provide your audience with insight into the people and processes behind your business, visually captivating your audience whilst increasing your traffic and engagement.

Contact us and increase your conversions today!