Instagram recently launched a new update that has completely changed the app’s normal homepage design. This new Instagram design has controversially prioritised two e-commerce features on the navigation bar of the app and we are here for it.
Unboxing videos have become an effective and popular way for brands to showcase their products on social media. Unboxing videos are when bands use social media influencers to market their products by posting videos of the influencer unwrapping the new product that they’re curious or excited about. Simple but effective.
When South Africa went into hard lockdown many businesses were forced to take their businesses digital. And, many businesses were caught unprepared for competing in the ecommerce space. With South Africa now on level 1 and making an economic recovery, the businesses that survived may consider not competing in that space at all. And that could be a fatal mistake.
Marketing your business on social media can be a slow burn and should never be viewed as a quick fix. Especially if you don’t have a big budget. Fortunately, boosting can provide your business with an opportunity to expand your audience, get more followers or generate revenue a little faster. On Facebook this can be done for as little as R250 through boosting but let’s start with the basics…
Thanks to COVID-19, having a social media presence is no longer optional. It is now an essential component to every business’ marketing strategy because of how it aids businesses with reaching more customers, creating brand awareness, generating leads and gaining valuable insights.