Having premiered at the beginning of September 2020, documentary-hybrid The Social Dilemma has caused major talks and conspiracies on the use and impact of social media. Ranking in Netflix’s “Top 10” list, the documentary focuses on various ways social media and tech companies have manipulated human psychology to rewire the way we think and act in society.
Consisting of a series of interviews with Silicon Valley engineers who all played a role in designing these technologies, such as Facebook, Pinterest and twitter, along with various other tech and psychology experts, viewers are given an eye-opener into a world that many may not understand.
However, according to the Facebook rebuttal, rather than offering viewers a more nuanced look at technology, the documentary instead gives a more distorted view on how social media platforms work to create difficult and complex societal problems, burying the substance in sensationalism.
While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.
Created by a technology boom, the digital age has resulted in rapid growth in communications, global markets and economic activity, changing the way we interact and communicate with people.
Providing a wealth of information, emerging technologies offer a bank of data which could potentially be optimised for marketing campaigns and user experience. As more customer data becomes available online, businesses are now able to perform in-depth research on a more targeted audience and one method that has proven to be fast and effective in growing businesses is social media.
Digital Trends on the rise
With so much data available online, there’s no doubt that all of that data will be analysed and this is exactly what machine learning does. Machine learning is a computer’s ability to track and analyse our user’s behaviour on social media, whether it’s likes, shares, comments or tweets. By doing this, it gives businesses a head start in anticipating their customers needs more easily.
Creating powerful opportunities for many businesses, digital ads can be seen everywhere online and since more people are spending their time online, advertising businesses across multiple channels is a great way of grabbing users attention. Given today’s powerful advertising tool, advertisers essentially pay for the products we use and if we’re not paying for the product, then we are the product.
When it comes to advertising your brand, creating a strategic advertising campaign will not only boost your brand’s awareness but also increase sales that will potentially grow your customer base and loyalty. Focused on providing information on your products to potential customers, an effective advertising campaign is targeted to the desired audience, in hopes that they will find your business of value.
At Volt Africa, we bring value to your customers when we advertise your business. Using display banners and banner ads across our extensive publishing network, we’re able to give your business the exposure it needs in order to grow and sell certainty in its services.
Created with the aim in targeting your desired audience, we’re able to create ad campaigns that gives your brand exposure to new and existing markets that are likely to click through and land on your page, increasing your traffic and brand awareness.
While there are mixed reviews on social media and its impact on society, at Volt Africa, we believe that social media is more than just likes and shares. It’s role goes far beyond that and instead creates opportunities for businesses to get their foot in the door in the digital world.
Go digital, contact us today and create more opportunities for your business.