As more people spend their time online, studies have shown that the amount of screen time spent on messaging apps such as WhatsApp and Facebook Messenger, exceeds the amount of time spent on social media platforms.
When South Africa went into hard lockdown many businesses were forced to take their businesses digital. And, many businesses were caught unprepared for competing in the ecommerce space. With South Africa now on level 1 and making an economic recovery, the businesses that survived may consider not competing in that space at all. And that could be a fatal mistake.
Marketing your business on social media can be a slow burn and should never be viewed as a quick fix. Especially if you don’t have a big budget. Fortunately, boosting can provide your business with an opportunity to expand your audience, get more followers or generate revenue a little faster. On Facebook this can be done for as little as R250 through boosting but let’s start with the basics…
Thanks to COVID-19, having a social media presence is no longer optional. It is now an essential component to every business’ marketing strategy because of how it aids businesses with reaching more customers, creating brand awareness, generating leads and gaining valuable insights.