Now more than ever, having a website for your business is non-negotiable when establishing or strengthening your brand’s online presence and credibility. And it doesn’t have to be an expensive or time consuming task.
A strong, effective, and impactful content strategy needs to cut through the noise. Your brand strategy and content strategy are symbiotic, meaning they go hand-in-hand. This essentially means that for your content strategy to be executed, your brand strategy needs to inform your content strategy because they both serve the same goal of growing and strengthening your brand.
In an impersonal digital world, consumers are craving personality and connection, when it comes to the content we consume, video content is amongst the top. With the ability to grab an audience’s attention within a matter of seconds, video marketing has become a key player in businesses marketing strategies.
Just like any other marketing strategy, web development requires effective planning and strategising in order to make an impactful and lasting impression. The digital space is constantly changing and with more startups and businesses going digital, we need to implement both digital marketing and web development strategies.
When it comes to effectively marketing to your business, implementing creative strategies to your marketing efforts is crucial in maintaining your brand awareness and long-term sales goals. As the media industry finds itself changing and developing, some businesses may find it challenging to communicate and represent their brand effectively.
When it comes to gender diversity and inclusion in the world of technology and digital marketing, women remain underrepresented. However, pioneering individuals, such as Susan Wojcicki, Chief Executive Officer of Youtube and Chief Operating Officer of Facebook Sheryl Sandberg, have made an immense impact within the tech and digital industry.
As the economy reopens, the easing of restrictions in various sectors has many businesses preparing to return to the new normal. While many businesses have had to close their doors, those that have survived now have to adapt to life during a pandemic.
The fusion of technologies in today’s society has brought about a new age and big changes for many small businesses. While many larger businesses and corporations are riding on the 4th Industrial Revolution, it’s our small enterprises that are facing the challenges of going digital.
We live in a society driven by technology, our daily lives nearly consumed by it and with the internet at our fingertips, countless industries, especially the marketing industry, have been able to benefit from this digital transformation.