Branding, Corporate, Design, Development, Digital, Marketing, Uncategorized

The Upside of the Social Dilemma

Ranking in Netflix’s “Top 10” list, The Social Dilemma focuses on various ways social media and tech companies have manipulated human psychology to rewire the way we think and act in society. While the documentary’s main focus lies on what’s wrong in the tech industry and how it acts as a marketplace that trades in human futures, we also have to look at what’s right in the tech industry.

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Branding, Corporate, Development, Digital, Marketing, Startup

Content is everything. Create a lasting impression

A strong, effective, and impactful content strategy needs to cut through the noise. Your brand strategy and content strategy are symbiotic, meaning they go hand-in-hand. This essentially means that for your content strategy to be executed, your brand strategy needs to inform your content strategy because they both serve the same goal of growing and strengthening your brand.

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