Marketing your business on social media can be a slow burn and should never be viewed as a quick fix. Especially if you don’t have a big budget. Fortunately, boosting can provide your business with an opportunity to expand your audience, get more followers or generate revenue a little faster. On Facebook this can be done for as little as R250 through boosting but let’s start with the basics…

What is Boosting?

Boosting on social media is when you pay the platform (Facebook, Twitter, Instagram, etc) to amplify the reach of a post on your page. This is done by targeting a desired audience so they will have an increased chance of seeing and engaging with your post, which will then reflect as a sponsored post on the audience’s feed.

The concept is simple: Pay to have your posts show up on potential customers’ timelines in order to gain more exposure and generate revenue. The more you pay for boosting, the more people who see it.

How do I boost a post?

After you publish a post, you can boost it by following these simple steps:

  • Click the “Boost Post” button.
  • A pop-up window will appear with some options on the post objective.
  • Choose between reaching more people in your audience group or reaching new followers.
  • You can target them by their location, age, gender, and interests (This customised audience can be saved and used again for other boosted posts.
  • You can set the amount in the budget section. You will see an estimate of how many people your post will reach each day.
  • Select how many days your post should be boosted.
  • Then, select boost post.

Please note that these are the steps to follow when your card details have been added to your profile.

The value in boosting

Using these analytic tools provides great insight into how well your marketing efforts are working and whether you need to change things up or keep them the same. This provides great value for your business’ marketing strategy.
Once you’ve identified the goals of your campaign, you can look back at it’s analytics and see whether or not your goals have been reached. If your goal was to reach a higher number of people, the data will show you how many people the post has and how many people have engaged with it.
Keep in mind that the boosting budget per post will differ according to the social media platform you’re using and the goal you’re hoping to achieve i.e. boosting engagement, getting click-throughs to your website, etc.

Our Social Media Management Services

Once we’ve developed your social media strategy we will manage all your social platforms and ensure that you connect with more customers, increase your brand’s online presence and revenue. From strategy planning, content creation, scheduling, boosting and analytic reports, we’ll manage it all for you.
Our constant analysis will allow us to help you convert all those potential customers online into paying customers. All you need to worry about is telling us what your objectives are and we’ll make sure that boosting is a key component to your social media strategy.

Contact us today to enquire about our social media management services that start from as little as R4 999p/m.