Running your own business is not always an easy job, especially when you have to compete against larger and already established businesses. Despite working in the same industry, SME’s and large businesses have significant differences. SME does not only differ in size but most of them have different business goals in minds, finance structures, and market niches.
Representing a majority of enterprises in all economies, small businesses continue to constitute a vast amount of a country’s employment virtually worldwide. However, with limited access to finance and a majority of small businesses in South Africa generating revenue of less than R200 000 annually, a lot of SME’s are now struggling in the country.
Social development within our nation is crucial when it comes to the economy’s growth. It can be seen worldwide, that over recent years SME’s have played a pivotal role in the economic development of any country particularly in developing countries.
Put your business first and increase your brand’s impact through banner ads and videos across one of the largest digital news platforms in the country, IOL. With over 6 million monthly users and 31 million page views per month, you’ll be giving your business unimaginable exposure to an audience you never knew you could reach.
No matter what business you own, any start-up business or SME will face a few challenges along their journey. Whether it’s not having a solid business plan or having the proper knowledge to grow and sustain their business, many small businesses don’t survive. This is why it is crucial to have the basics to ensure your business’s success, this includes a brand strategy, digital marketing strategy, and a budget.
Affecting countries worldwide, Covid-19 has become a global pandemic. Its rapid spread around the world has resulted in an increase of confirmed cases in several countries, whilst also affecting many small businesses, causing an extreme impact on society.