South Africa is on a path to economic recovery after the impact of a COVID-19 induced hard lockdown. Businesses have been forced to rethink and reevaluate their marketing strategies to include digital marketing as a core element.
As more people spend their time online, studies have shown that the amount of screen time spent on messaging apps such as WhatsApp and Facebook Messenger, exceeds the amount of time spent on social media platforms.
When South Africa went into hard lockdown many businesses were forced to take their businesses digital. And, many businesses were caught unprepared for competing in the ecommerce space. With South Africa now on level 1 and making an economic recovery, the businesses that survived may consider not competing in that space at all. And that could be a fatal mistake.
Thanks to COVID-19, having a social media presence is no longer optional. It is now an essential component to every business’ marketing strategy because of how it aids businesses with reaching more customers, creating brand awareness, generating leads and gaining valuable insights.